Matt Cutts is the head of the webspam team at Google where he specializes in search engine optimization (SEO) issues. He is known in the webmaster and SEO community for applying Google’s Quality Guidelines. Before working in the Search Quality group at Google, Matt worked at the ads engineering group and on Google’s SafeSearch. The point is, unlike many “SEO Professionals” who only claim to know what they’re doing, Matt Cutts is well respected because he really does!
Matt didn’t really say too much specifically about WordPress, but the few things he did say are worth mentioning. First, he said that WordPress is a “great choice” for SEO because it solves “80-90% of Search Engine Optimization (SEO)”. He said that’s why he uses it and also why he needs so few plugins; Akismet, Cookies for Comments, FeedBurner FeedSmith, and WP Super Cache to be exact. That’s pretty amazing! He also mentioned that he uses /%postname%/ for his WordPress permalink structure, which I think is pretty standard among many SEO professionals. That’s really about all he said that was specific to WordPress, but he definitely has plenty more to say.
If you missed it, make sure to check out State of the Word from WordCamp – Part 1.
“WordPress should be invisible” was something I loved to hear Matt Mullenweg say during his “State of the Word” address at WordCamp San Francisco. What did he mean by that? He was trying to say that WordPress should be out of the way so you can focus on your content. This means a few things. First, WordPress needs to be extremely easy to use so you don’t have to think about what you’re doing, and fast so it’s not frustrating to use. Second, WordPress needs to be powerful so that you’re never in a position where it’s keeping you from doing what you want. Lastly, in order to accomplish the first two things, WordPress needs to be flexible and have supporting tools. If you try to make it do everything, then it will end up too complex. If you make it too simple, it won’t do everything. Flexibility and plugins is the only way to have the best of both worlds.
Matt‘s “State of the Word” address has become a staple at WordCamp’s, and now I see why. There was a lot of generic background info that’s common knowledge to anyone that knows much about WordPress. Even most of the current info was common knowledge to most of the people that follow the Subversion updates and idles or participates in the WordPress-dev IRC channel. However, there were also some great nuggets of information that came through. Enough that I was a little overwhelmed as I tried to get it all into one post, so I decided to break it up into a few posts.
Matt started with a quick history of WordPress. For those that don’t know, WordPress was a fork of B2 and was later officially recognized by the B2 creator as the “official” continuation of B2. A couple of the more major milestones he mentioned include that plugins were introduced in WordPress 1.2 and themes were introduced in WordPress 1.5. He then proceeded to give some rather impressive statistics. They’ve had nearly 10 million downloads in the last twelve months, nearly twice what they had in the twelve months prior to that. They are tracking approximately 5.5 million installed (.org) blogs.
As some of you already know, I went to WordCamp San Francisco last weekend. I took the wife (who didn’t attend WordCamp, but did come to the party) and had a great time taking in some of “The City” in the process. I went to the main event on Saturday, the WordPress Anniversary Party Saturday night, and also the developer day on Sunday. It was really nice to meet some of the people, and just get a feel for what a WordCamp is like.
When I first showed up on Saturday, they weren’t even ready to check people in yet. I tend to be quite prompt, so I was there a few minutes before eight, and they were still alphabetizing name tags. Luckily there was a nice little place to sit, with power for my laptop and free wi-fi (unsecured to be exact…). The plan was to tweet about the experience as @wpinformer, which is the Twitter account for WordPress Informer where you’ll be able to read more detailed posts about each speaker I listened to. once they were ready I checked in, and just a few minutes later I was passing the check in tables and overheard them turning away walk-ins because they were already overbooked. I don’t know what the actual totals were, but I’m guessing there were about 800 people in attendance.
I ended up attending the welcome by Matt Mullenweg, “Cooking With BuddyPress” by Andy Peatling, “Straight from Google: What You Need to Know” by Matt Cutts, State of the Word by Matt Mullenweg, “Your Business Web” by Dave Gray of XPlane, “Customizing Themes and Plugins” by Ann Oyama, “Even Faster WordPress Themes” by Steve Souders, “FAILs, LOLs and User-Generated Content” by Scott Porad, “Lessons from Mozilla” by John Lilly, and the Goodbye by Matt Mullenweg. The fact that there were two tracks means that I missed a lot, but I was able to see pretty much everything I wanted to.
The tracks were upstairs and downstairs, with the main room being upstairs. The welcome by Matt Mullenweg was extremely quick and generic. It served as a kind of kickoff, but I honestly could have skipped it and just started downstairs at the first speaker.
The first real presentation I saw was “Cooking With BuddyPress” by Andy Peatling. You can read Why BuddyPress to get more detail about what I thought, but overall it was a really great session. Andy obviously knows what he’s talking about (he is the lead developer of BuddyPress), but he’s also good as conveying that knowledge to his audience. It was nice to hear a little of the history of the project (421 days to version 1.0) and some of the plans for the future (such as better BBPress installation), but the best thing was getting a quick overview of how BuddyPress worked, what it did, and how it could be extended and customized.
Next I went back upstairs to listen to “Straight from Google: What You Need to Know” by Matt Cutts. Matt is the head of Google’s Anti-webspam department. His job is to find those spam sites that plague the internet, and make sure that Google doesn’t offer you links to those kinds of sites in your search results. Since he spends so much time dealing with Google’s algorithms, he’s extremely current on best practices in Search Engine Optimization. The biggest thing to take away from this talk was that Matt said that WordPress is a “great choice” for SEO because it solves “80-90% of Search Engine Optimization (SEO).” That’s really saying something coming from one of the true experts out there.
After that, everyone came upstairs for “State of the Word” by Matt Mullenweg, whoch actually continued with a question and answer session after lunch. We got a lot of the normal history, WordPress was a fork of B2 and was later officially recognized by the B2 creator as the “official” continuation of B2, etc. There were a couple interesting WordPress facts such as that plugins were introduced in WordPress 1.2 and themes were introduced in WordPress 1.5. He also gave his summary of GPL Freedom to use software for any purpose, freedom to modify software, and freedom to redistribute. Then he talked about the fact that WordPress.org would be featuring themes that had paid support available, which he sees as perfectly in line with the essence of the GPL (and I agree). Alex King was brought up to talk a little about Crowd Favorite which now has eight full time staff in Denver and WordPress development and support is their primary revenue stream.
After the Q & A with Matt, I went downstairs to listen to “Growing Your Business Web” by Dave Gray of XPlane. Dave started by saying his slides sucked and wouldn’t be available for download, but I disagree. As a matter of fact, I loved “the internet according to Dave Gray” which spread pretty quickly across Twitter (so I’m not the only one). The whole talk was great, but was unfortunately cut short because he was going over his allotted time. It would have been nice to let him go a few more minutes, but I understand that they needed to keep things going.
Next up was “Customizing Themes and Plugins” by Ann Oyama, again downstairs. Ann was extremely nervous, and it showed. I was fine with that, I get nervous too. It seems like she knew most of the material, and I credited her nervousness with the bits that she seemed to leave out, skip over, or jumble up. Unfortunately, some of the information she gave was simply wrong. For example, functions.php and plugins are not really “the same thing.” They are loaded at different times, so they can do different things. For example, plugins are loaded before pluggable.php and can therefore override about 43 functions (depending on the version of WordPress) that functions.php cannot. Plugins can also modify settings before the global $wp_query is set up, which can be extremely handy. There are more differences as well, but that’s not really the point. Nervousness aside, there was some misinformation and while many of the people in the room will never need to know the differences (and some of the people there already knew), it’s still pretty unfortunate.
After Ann, things really picked up. Next was “Even Faster WordPress Themes” by Steve Souders, who wrote “High Performance Web Sites” and “Even Faster Web Sites” (both must reads in my opinion). Steve has spent time optimizing web performance for companies like Yahoo and Google, and he really knows his stuff. A lot of it was repeat info from his books, but it was definitely extremely useful information.
Following Steve was “FAILs, LOLs and User-Generated Content” by Scott Porad. He went over some of the highs and lows of having users generate your content for you. Steve Porad is the CTO at Pet Holdings, Inc. (aka lolcats) and I think everyone will agree that they’ve definitely succeeded at user generated content. They also run completely on WordPress.com, which really says something for WordPress.com.
For the last full session of the day I listened to “Lessons from Mozilla” by John Lilly. I loved his style of talking. He was a little ADD, running a lot of tangents…which reminded me of…well…me. He offered no “magic” key to succeeding as an open source project, which I respect because I don’t think one exists. However, he did give a good picture of what it’s like at the top of the food chain, with no one to copy or follow. It had been a long day, and I was tired, so I slacked off on tweeting as well as notes. I wish I hadn’t.
The day ended with the Goodbye by Matt Mullenweg. It was nearly as quick as the welcome, but by the end of the day it didn’t seem so bad. The big announcement? Don’t forget about the sixth anniversary party at the Automattic lounge. The party was nice, but let’s face it…we geeks aren’t all that outgoing. It seemed pretty dead by about 10pm when I left. So what was the best part of the conference? Definitely the developer day on Sunday, which I promise to write about soon.
For those that don’t know, BuddyPress is a plugin (or more accurately a suite of about 12 plugins) for WordPress MU (Multi-user) that turns it into a social network. My first thought when I heard about BuddyPress was “neat” immediately followed by “why?” I doubt I’m the only one that was thinking this. I mean, there’s already MySpace, FaceBook, etc right? What exactly does BuddyPress do that these don’t? The conclusion I came to after listening to Andy Peatling today was “BuddyPress doesn’t do that much more, but it’s definitely useful and overall it’s an amazing project”.
First, why should you use BuddyPress rather than building on an existing service? Andy pointed out that BuddyPress allows you to BYOTOS (Bring Your Own Terms Of Service), which means you’re not vulnerable to the whims of the terms of service of some other site, which could change at the least opportune time. Additionally, BuddyPress is built on WordPress, which gives you the stability that has come with years of development. It’s also open source and better yet GPL, which means that in the absolute worst case scenario you could fork the project and continue to use it. Lastly, BuddyPress piggybacks itself on the WordPress community which is huge and helpful.
I’m going to be heading out to the airport in just a few minutes to catch a flight to San Francisco for my first WordCamp. I’ll admit that while I’m excited about the event I’m also really curious about the particular dynamic. I’ve been to quite a few conferences, but they all seemed to target a specific level of user. For example, the PayPal conferences that I’ve been to are for developers, specifically developers participating in their PayPal certified developers program, which I do. WordCamp, however, seems to have core developers, plugin authors, theme developers, and even fairly casual users. It’s an interesting idea, but will it make for a better conference or a more awkward one?
Either way, I’m even more excited about the next day which will be a WordPress developer day. It sounds like there will be some very interesting open-style discussions about WordPress. Everything from where it’s faults and weaknesses are, to how to best use it as a full-featured CMS, to it’s future and where it’s headed.