Comments on: A Marketing Strategy You Can Believe In http://xavisys.com/a-marketing-strategy-you-can-believe-in/ Control Your Internet Fri, 16 May 2008 03:18:17 +0000 http://wordpress.org/?v=2.5.1 By: Aaron D. Campbell http://xavisys.com/a-marketing-strategy-you-can-believe-in/#comment-1508 Aaron D. Campbell Thu, 01 May 2008 14:43:24 +0000 http://xavisys.com/?p=93#comment-1508 Thank you guys. This is definitely something I feel strongly about, and it's nice to see people (especially someone in the marketing field) step up and agree. Thank you guys. This is definitely something I feel strongly about, and it’s nice to see people (especially someone in the marketing field) step up and agree.

]]> By: Barbara Bix http://xavisys.com/a-marketing-strategy-you-can-believe-in/#comment-1507 Barbara Bix Thu, 01 May 2008 14:10:39 +0000 http://xavisys.com/?p=93#comment-1507 As a business to business marketing strategist, I am always on the look out for outstanding brands. Like you, I believe that the brand is not in the logo or the design but in the delivery on the promise. That said the design becomes an icon that you associate with the delivery, making it more memorable. One of the things I do regularly is interview my clients' clients to understand what creates value for them. Over and over again, it comes back to outstanding customer service. I hear things like "they're a member of our team", "we're buying peace of mind", etc. Especially for intangibles, the only way to evaluate a company is through customer references and personal impressions. The company's that deliver on their promise consistently and frequently invariably win the trust needed to build a thriving business. As a business to business marketing strategist, I am always on the look out for outstanding brands. Like you, I believe that the brand is not in the logo or the design but in the delivery on the promise. That said the design becomes an icon that you associate with the delivery, making it more memorable.

One of the things I do regularly is interview my clients’ clients to understand what creates value for them. Over and over again, it comes back to outstanding customer service. I hear things like “they’re a member of our team”, “we’re buying peace of mind”, etc.

Especially for intangibles, the only way to evaluate a company is through customer references and personal impressions. The company’s that deliver on their promise consistently and frequently invariably win the trust needed to build a thriving business.

]]> By: James Pearson http://xavisys.com/a-marketing-strategy-you-can-believe-in/#comment-1505 James Pearson Wed, 30 Apr 2008 23:28:30 +0000 http://xavisys.com/?p=93#comment-1505 Love it man! That's real marketing. Be the best. Provide the best service at a fair price, be the friendliest, the most dependable, the most thoughtful. The rest takes care of itself. Love it man! That’s real marketing. Be the best. Provide the best service at a fair price, be the friendliest, the most dependable, the most thoughtful. The rest takes care of itself.

]]> By: RSO http://xavisys.com/a-marketing-strategy-you-can-believe-in/#comment-1504 RSO Wed, 30 Apr 2008 18:37:24 +0000 http://xavisys.com/?p=93#comment-1504 Excellent approach to business: honest and fair dollar earned. Stay relentless. Best of luck to you and Xavisys. Excellent approach to business: honest and fair dollar earned. Stay relentless. Best of luck to you and Xavisys.

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